A online campaign by Toshiba laptops to showcase their new (but ill-fated) HDDVD technology. With the blessing of a few major studios we were able to use clips from popular HDDVD movies for a full screen video experience that highlighted the interactive capabilities of the technology on enabled laptops. The user could sit back and experience the clips, interact with them via hotspots, or dive deeper and learn about the laptops themselves—even purchase one, if so moved. I developed the design after initial directions and art directed into production.